Families Honor Loved Ones Lost to Fentanyl With New Dallas Billboard

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Families Honor Loved Ones Lost to Fentanyl With New Dallas Billboard
HealthFentanyl OverdoseDrug Awareness
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A new billboard in Dallas features 20 smiling faces of young adults and teenagers who died from fentanyl poisoning. The families of these victims gathered to celebrate their lives and spread awareness about the dangers of fentanyl.

Frank Moreno of Fort Worth was one of several parents that gathered to celebrate the lives of their loved ones who died from fentanyl. The Moreno’s lost their son, Sebastian , to fentanyl poisoning. Other people who have lost loved ones to Fentanyl were on hand to see a new Fentanyl awareness billboard located along North Central Expressway near SMU Blvd. in Dallas October 9, 2024. The new billboard pictures their sons, daughters and friends who have died from fentanyl poisoning.

Since Sebastian’s death, Ofie and Frank have put up over 300 billboard featuring Sebastian’s face and others lost to fentanyl poisoning. The billboards have popped up across the country, in major cities like Chicago, Philadelphia, Denver and even Times Square in Manhattan. The latest billboard comes as a collaboration with Livegy, a local non-profit focused on fentanyl advocacy that was founded by Cynthia Pursley, who lost her stepson Brian to a fentanyl overdose in 2021.

“I have a 15 year old,” Vaughn said. “I would pull her out of Plano schools in a heartbeat if there was somewhere safe I could put her. There isn’t. The only thing that you can do is educate your family, educate your kids. Because a lot of kids don’t think that a prescription pill is drugs.” Sebastian would later be found unresponsive, with half a pill sitting nearby. Moreno said when police arrived, she tried to give them the pill so they could find out what Sebastian took. She said the responding officers acted as if she had presented them with a live bomb.Until that moment, Ofie had never even heard the word “fentanyl.

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