Online holiday sales are expected to rise by just 2.5% to $209.7 billion this year, the slowest rate of growth since 2012. Data suggests record-high discounts this holiday season as retailers aim to unload their inventory despite weaker consumer spending.
Online holiday sales are expected to rise by just 2.5% to $209.7 billion this year, the slowest rate of growth since 2012, according to data released Monday by Adobe ADBE, -1.06%, the software and market-research company.
Despite predictions of single-digit growth online this season, consumers have already spent over $590 billion online this year between January and August, up 8.9% year-on-year, showing the “resiliency” of online sales, he added. What’s on sale Brown said the data suggests record-high discounts this holiday season — up to 32% or more in some cases — as retailers attempt to unload their inventory in the face of weaker consumer spending.
When sales are expected to hit The biggest discounts are expected to hit between Thanksgiving and Cyber Monday.
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