The big software firm forecasts a $209.7 billion holiday season online in the U.S.; Cyber Monday to top $11 billion.
overall, up 2.8 percent year-over-year. “This represents a 16.3 percent share of the full season, down from 16.6 percent in 2021,” Adobe stated.
Adobe expects groceries to drive $13.3 billion of spending online, representing 10.5 percent growth, including inflation. “Thanksgiving Day will be the best day to shop for electronics, while Black Friday will have the best deals for televisions,” Adobe stated.
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