The United States Secret Service has tapped blockbuster movie director Michael Bay to create a recruiting advertisement that is expected to be unveiled in the stadium on Super Bowl Sunday, according to multiple NFL and Secret Service sources.
The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at other government agencies. One source told CNN the estimated $2 million budget is about double what was spent on previous Secret Service recruiting ads. The ad is expected to air during the pregame show on a jumbotron inside New Orleans’ Superdome stadium, according to a source close to the NFL.
There is also expected to be an image of Trump from the day of last year’s assassination attempt against him in Butler, Pennsylvania. However, it is not clear what will make the final edit. “I came up with the concept for the PSA that America was founded on the idea of freedom,” Bay told CNN in a statement. “Throughout our short but powerful history as Americans, we have always stepped forward in time of need.
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