Lines, founded by dermatologist Dr. Marnie Nussbaum, launches with three products designed to target aging skin.
game with her brand, Lines, which debuts on the brand’s website in coming weeks with three products. They range in price from $45 to $95.
“Once patients start aesthetic intervention, they become a different consumer. They want to know, now that they’ve invested in their skin, what to use to maintain it,” Nussbaum said. “We don’t want to use too many steps in a routine with single ingredients, because the third and fourth, for example, won’t penetrate the skin like the first and second.
“All three products have immediate and long-term results. I know from my patients that no one sticks around for the long-term benefits if they don’t see an effect in the short term,” Nussbaum said. They’re also makeup hybrids. The serum comes sheer and in five shades, while the lip serum comes in two colors, as well as untinted.Lines is also targeting consumers over the age of 35 — at a time when that consumer is leveraging its spending power in beauty despite being underserved.
The brand is debuting on its website, and Nussbaum is also focusing on the professional channel to grow the business. She’s hoping to tap into the sweet spot of clinical know-how and accessible pricing.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
U.S. Rep. Scott Perry, your KKK comment was neither ok nor correctThe party lines of the 1860s and 1870s are not the party lines of today.
Read more »
When Marnie Met Desi: ‘Girls’ Stars Allison Williams and Ebon Moss-Bachrach ReuniteThe ‘Bear’ and ‘Fellow Travelers’ stars sit down for the first time in seven years to talk about making sweet music together on ‘Girls,’ where their characters would be now, and being the original members of the Tortured Poets Department.
Read more »
Best sunscreen recommended by skin expertsHere are the best dermatologist-recommended sunscreens from Supergoop, Sunbum and more.
Read more »
Best sunscreen recommended by skin expertsHere are the best dermatologist-recommended sunscreens from Supergoop, Sunbum and more.
Read more »
Kim Kardashian and cosmetic dermatologist Dr. Simon Ourian catch up - and she jokes he's practically...Kim Kardashian takes a moment to sweetly praise her cosmetic dermatologist Dr. Simon Ourian and introduce him to her many fans online in this charming video uploaded to her Instagram account.
Read more »
A Dermatologist Says This Amazon Moisturizer Combines Her '3 Favorite Anti-Aging Ingredients'The L’Oréal Revitalift Triple Power Fragrance Free Moisturizer is an anti-aging moisturizer formulated with three dermatologist endorsed ingredients: retinol, hyaluronic acid, and vitamin C. It hydrates, plumps, and helps improve the signs of aging.
Read more »