The high price of eggs and other breakfast staples is forcing some to look for cheaper breakfast alternatives. How about ramen?
Cup Noodles, the budget-friendly food company, has created a breakfast version of their instant ramen, which mixes together the flavors of sausage, maple syrup pancakes and eggs in a saucy texture designed to come to life with water. Aptly titled “Cup Noodles Breakfast,” the meal takes four minutes to cook in the microwave and results in a soup-based ramen that also contains “visible ingredients” of sausage and eggs.
And other brands known for breakfast, like cereal makers Kellogg\n \n and Post Brands, increased prices last year. “Breakfast has been this discussion point about how do you really leverage this moment in the consumer’s day to day,” Stanton said. “It’s no longer a time of day where consumers sit down and have a full meal — that’s long gone. There are quick service restaurant options out there, but consumers are looking for more things from the grocery store and have readily available,” she said.
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