Weird History Food is gonna turn this up to 11 with the History of Energy Drinks. Energy drinks, namely Red Bull, Monster, and the always pleasant Four Loko are pretty well-known and popular brands, but they weren't the first energy drink. No, that actually happened way back in the 1960s in Japan.
NEW YORK — Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers.
The short lifespan of Spiced Coke is surprising, because the company promoted it as a permanent flavor. Coca-Cola didn’t provide a specific reason for axing Spiced, although lack of awareness of the new offering and confusion about the flavor probably contributed to lackluster sales. Spiced was created to attract Gen-Z drinkers, who have a thirst for punchier flavors, and soda giants have ceded some of their flavor innovation to pluckier upstarts, like Olipop and Poppi.
But Coke intended Spiced to become a permanent addition to its lineup because its research found that an “increase in consumer willingness to try a spiced beverage” and that raspberry was selected more than 5 million times on its Freestyle drink machines in 2022, which the company “often uses for inspiration” for new flavors, according to Sue Lynne Cha, the company’s vice president of marketing for North America.
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