Coca-Cola and Bacardi Limited announced Tuesday plans to release the ready-to-drink cocktail in several international markets.
Coca-Cola partnered with Bacardi Limited to announce a new premixed cocktail. The drink will launch in Mexico and select European markets in 2025.
The new drink adds on to Coca-Cola's growing portfolio of canned cocktails. It already works with Molson Coors, Brown Forman's Jack Daniels and Pernod Ricard's Absolut Vodka.just ordered another round in the booming canned cocktail market. It's going with another classic, launching a rum and coke in collaboration with Bacardi Limited.
Spirit sales in the U.S. have remained at the top of the alcoholic market, beating out wine and beer for the second straight year in 2023, according to the Spirits Council report. Vodka brought in the most revenue out of all spirits with around $7.2 billion."We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market," said James Quincey, CEO of Coca-Cola, in a press release.
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