Cher Horowitz is back. 28 years after Amy Heckerling’s cult classic “Clueless” premiered, setting the bar for modernized Jane Austen adaptations and inspiring decades of Halloween costumes, Silvers…
The teaser for the commercial opens with a classroom of students chattering amongst themselves. A school bell rings, the iconic yellow plaid emerges into frame and Cher strides down the aisle, holding one shopping bag in each hand. She reaches the front of the classroom and sets them down, then whirls around to face the camera. The opening chords of “Alright” by Supergrass begin to play as she fixes a steady gaze.The 30-second ad spot will play on Sunday, Feb.
The ad also represents a callback to the film’s legacy, as well as a nod to the resurgence of ’90s culture and fashion trends. Did she know at the time she filmed it that “Clueless” would be so successful? The habits and values of a 2023 shopaholic, however, look different from those of a 1995 shopaholic. How might Cher approach shopping today? Silverstone is quick to weigh in.
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