.AliciaKeys is the face of Hennessy Paradis in a new global campaign for the French cognac producer.
Keys doesn’t stand alone in the project, however; shot in the Utah desert, she’s joined by Chinese pianist Lang Lang.
“He’s already been a partner with Paradis for a little while,” explained Keys. “And so, I think he was the one who suggested there could be a beautiful partnership with both of us. I loved the idea, especially with both of us as classically trained pianists and artists, but from two different sides of the world and just really representing the diversity and beauty ofCreated in 1979, Paradis blends more than 200 different cognacs that have been aged for up to over a century.
Keys first tried the brandy about three years ago, she went on: “I was introduced to Paradis most likely by my husband, who always knows the best of the best. And he was like, ‘I think you’ll love this.’ I do love a smooth, classy, elegant drink.” On the heels of her 42nd birthday — and releasing her ninth studio and first Christmas album, “Santa Baby,” independently on Apple Music — Keys is looking forward to the year ahead.
“I’m working on so many amazing things,” she said. “Oh my gosh, I mean, we just finished an incredible world tour. And we’re also going to continue to tour more in 2023. I’m super excited about some projects that I’ve been developing that are coming to life this year that I just think are the most exciting things I’ve ever done. And musically, I’m just in a better, more creative, more incredible place than ever before. There’s just no limits and no stopping.
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