Some of the largest U.S. fashion brands and retailers have made their way into the adaptive-wear market.
Walmart is among the newest entrants, partnering with brands that specialize in adaptive. The company is working to get prices down and including more styles for older kids.
Billy Footwear was co-founded by Billy Price, a wheelchair user who broke his back at age 18 and had trouble putting on shoes by himself. His company offers a slew of trendy footwear with a zipper that goes down one side and around the toe, opening the entire top. In its eighth year, Billy Footwear did about $10 million in sales last year, with customers split evenly between those who require accommodations and those who don't.
“We want to educate the next generation of designers on how to do inclusive design better,” she said. She turned her solution into No Limbits. It offers hipster jeans and other pants with side zippers, less bulk at the front and stretchy waist bands for wheelchair and prosthetics users. She included front thigh pockets for easy access while seated.“We've been talking to a lot of parents and there's a lot of anxiety around kids aging out of the kids sizes in adaptive clothing. Suddenly they're in the junior section and there's nothing.
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