Born in the USA: How FuerzaRegidafr Is Fueling an Explosion of Música Mexicana
in 2020. “Thanks to that song, Ramon Ruiz from Legado 7 discovered us and we got signed to two labels: his, Lumbre Music, and Rancho Humilde.” Del Barrio Hasta Aquí
On Spotify’s most-streamed list, Fuerza Regida is No. 196, as of June 22, gathering 24.2 million monthly listeners, with most from Mexico: Mexico City has 3.7 million listeners, followed by millions more in Guadalajara, Monterrey, Zapopan and Puebla. “[The fans] all need to be lit,” JOP says excitedly. “If they’re not lit, I got to get them lit — and make sure they’re all singing each song. If they’re not singing it, I got to figure it out and change that. They go to turn up, not to be bored,” he says, before adding with a smirk: “I love drinking too much on tour.”
“I’m probably going to make more money with my label than I ever did with my career with Fuerza Regida, but that’s fine because I enjoy being an artist.” The multiple deals are very much in line with how Jimmy Humilde works. “He’s like a mini me,” he says of JOP. “He listens to me a lot, and he’s a firecracker. He works very, very, very hard. We work together, we plan everything together.”
“[JOP] is an entrepreneur, and now he has his own label,” Quintero says. “But independent of anything else, he’s on TikTok, on Reels, on the YouTube charts, everywhere, always sharing his music. I think that’s the big key to success for this new generation of música mexicana,There’s even a YouTube clip of the band visiting the Tijuana border crossing and performing in the line of cars awaiting entry like, or buskers. That’s where they met one of JOP’s latest signees, Chuy Montana.
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