The capacity of AI to generate content is overwhelming the web.
The web is always dying, of course; it’s been dying for years, killed by apps that divert traffic from websites or algorithms that reward supposedly shortening attention spans. But in 2023, it’s dyingAI is overwhelming the internet’s capacity for scale
The problem, in extremely broad strokes, is this. Years ago, the web used to be a place where individuals made things. They made homepages, forums, and mailing lists, and a small bit of money with it. Then companies decided they could do things better. They created slick and feature-rich platforms and threw their doors open for anyone to join. They put boxes in front of us, and we filled those boxes with text and images, and people came to see the content of those boxes.
In recent months, discussions and experiments at some of the web’s most popular and useful destinations — sites like Reddit, Wikipedia, Stack Overflow, and Google itself — have revealed the strain created by the appearance of AI systems. Reddit’s moderators are staging blackouts after the company said it would steeply increase charges to access its API, with the company’s execs saying the changes are a response to AI firms scraping its data. “The Reddit corpus of data is really valuable,” Reddit founder and CEO Steve Huffman. “But we don’t need to give all of that value to some of the largest companies in the world for free.
Wikipedia is familiar with being scraped in this way. The company’s information has long been repurposed by Google to furnish “knowledge panels,” and in recent years, the search giant has started
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