Black Sheep Coffee is making a concerted effort to grow in the United States, and it starts in Texas.
, the Miami-based company whose co-founders are from Paris and Oslo. Most of Black Sheep Coffee’s 110 restaurants are in the United Kingdom, with a few more in Dubai or Abu Dhabi.“That’s something we’ve never looked back on: picking Texas,” said co-CEO Gabriel Shohet, sitting at the East Dallas shop on opening weekend.
At the East Dallas opening on Mockingbird Lane, dozens of orange and white flags and a hot air balloon parked on the roof advertised Black Sheep Coffee’s entry. Drive-through lines were long as customers ordered espresso, matcha, Norwegian waffles and breakfast sandwiches. Others stood inside, ordering their drinks from a customer-facing TV screen.Black Sheep Coffee is a quick-service coffee shop.
An enthusiastic crowd attended the opening for the new Black Sheep Coffee in Dallas. It's the second of its kind in the United States.Abe Conick, a self-described “coffee snob,” was one of Black Sheep’s first investors. Conick remembers meeting the Black Sheep co-CEOs, back when the two would open a folding table and plunk down a rented espresso machine, making samples for those who would give robusta a try.
Black Sheep’s co-CEOS are learning quickly that Americans drink coffee differently than Europeans. He estimates that 80% of customers in the U.S. will order iced drinks, with just 20% picking hot. It’s the opposite at home.
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