Here's what made headlines in the beauty world this week.
Halifax-based oral skincare supplement brand Bend Beauty is changing the way it talks about aging. A pioneer in the growing ingestible beauty game, Bend Beauty made the move this week of phasing out the term “anti-aging” – one of the most powerful and enduring phrases in the beauty realm – from its hero supplement sku.
Renamed as Renew + Protect, the much-welcomed refresh takes a positivity-charged stance on the skin’s natural aging process instead of casting it as something that should be fought against.
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