'BIDEN Beauty' Brand Booming, Raising Big Bucks for Joe's Campaign

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'BIDEN Beauty' Brand Booming, Raising Big Bucks for Joe's Campaign
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  • 📰 TMZ
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A Joe Biden-supporting fashion line called BIDEN Beauty is seeing sales surge.

's getting some much-needed support down the homestretch of his presidential battle from an unlikely source ... beauty and fashion sales.

BIDEN Beauty launched this week on the heels of the first debate, and though that event was far from pretty ... the Biden-themed products are flying off shelves.-- founder of Very Good Light, the group behind BIDEN Beauty -- tells TMZ ... they launched it with the goal of activating the beauty community to get behind the Democratic nominee and encouraging them to vote blue.

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