Those aren't just pretty monograms embroidered onto the white folk-style dresses:
Warning: Spoilers for 'Midsommar' below. Do not read any further until you've watched the entire movie.
"It's sort of a crazy festival. Special ceremonies and dressing up," says Pelle , as he opaquely describes the midsummer rituals performed every 90 years in his hometown early on the movie. In retrospect, perhaps Dani , her cowardly boyfriend Christian and his grad school bros Josh and Mark should have asked some follow-up questions — especially about that "dressing up" bit.
Speaking to Pelle's explanation that the Hårga made their own original Midsommar festival clothing, she maintained a simpler, homespun and "handmade" aesthetic for the costumes. "It was very important that it didn't become a 'high fashion' kind of thing," she says. "So you can believe that these people are working on their clothes for 90 years for this big event. Not everything is perfect.
The MonogramsIf you look closely at the bodices on the Hårga traditional clothing and the tops of the shoes, you'll notice a monogram in the embroidery. "It's a combination of the runic and Affekt alphabets," says Flesch. "As a person grows up in the cult, he or she is assigned a specific rune, which corresponds with their unique background." The symbols also offer clues to the member's backstory and role with the tribe.
The Color PaletteOverall, "Ari's vision was to have the Hårga community all dressed in white, both men and women, and wearing floral garland crowns — a symbol of rebirth and fertility — which is traditionally worn in Sweden during midsummer celebration," explains Flesch, about the starting point of the nine rituals.
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