Moschino unveils first Moschino campaign by Adrian Appiolaza in which the city of Milan is celebrated.
tells the story of five women, Julia Nobis, Lina Zhang, Laura R., Farah and Rabina enjoying the city during their everyday lives.are portrayed buying groceries from the local fruit stand, at the record store, or in front of some of the iconic symbols of Milan such as the Duomo and the ‘50s post-rationalist and brutalist Torre Velasca.In some pictures, Appiolaza makes cameos in the background following the tradition of the brand’s founder Franco Moschino appearing in his own campaigns.
The joyful mood is expressed also in the campaign’s video, where the models were lensed laughing and smiling over the “Il Tuoi Baci” song by the self-taught Parisian composer Cyril Giroux featuring the musician Meike Clarelli. The song was also the soundtrack of the spinoff of the Netflix Spanish series “Vis a Vis.
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