Meet the men doing whatever they can to help people fall in love with the traditional tortilla.
Omar Ahmed, 33, co-owner of Kernel of Truth tortilla company, counts yellow corn tortillas at their facility in Boyle Heights.
The two are pushing back against a tortilla-making process that became industrialized in the 20th century, particularly through the domination of Maseca, a producer of dehydrated tortilla flour. Soon, Ortega and Ahmed began making masa for the tortillas in a tiny space inside El Mercado de Los Angeles in Boyle Heights, calling the business Kernel of Truth. They chose the name to reflect “our mission to put integrity first” and to reach out to a larger community. They used an English name to break the stigma that all tortillerías should have a Mexican name.
Things changed when vegan Mexican restaurant Gracias Madre hired the company to make tortillas for their West Hollywood location. Word soon spread, and Ortega began selling to more than 30 of L.A.’s top Mexican restaurants, including Guerrilla Tacos, HomeState, CaCao Mexicatessen and Petty Cash Taquería.
More customers signed on, and Kernel of Truth’s business took off. Last year, the company’s revenue was half a million dollars, up from $80,000 in 2015. Revenue is expected to reach nearly $1 million this year.
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