2024 Buick Encore GX First Look: It's a Shoestring Makeover

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2024 Buick Encore GX First Look: It's a Shoestring Makeover
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Buick’s redesigned entry model is its first to adopt the Wildcat concept’s looks, but its size and powertrain remain the same.

. Today, roughly 28 percent of Buick's sales are of the Avenir trim, making it an attractive business model now applied to the Encore GX.Meanwhile, the Encore GX ST has its own set of 18- and 19-inch blacked-out wheels, gloss black bumpers, an optional black roof package, and a flat-bottom steering wheel. For 2024, the Encore range overall introduces a new hue, Ocean Blue, headlining a selection of youthful colors.The carryover engines are the standard 127-hp, 162-lb-ft 1.

The powertrains have been tuned to improve fuel economy slightly. The front-drive Encore GX will get an estimated 31/29/30 mpg city/highway/combined, while the AWD will likely get 29/26/27 mpg.Encore interior updates won't blow you away, either, but the ambience gets a bump from a new quilting pattern on the seats. The big deal: The new Virtual Cockpit System gives the driver an 8.0-inch display and an 11.0-inch center screen, both under a single piece of glass in a new instrument panel.

Though most of the actual content carries over, GM attempted to repackage some features and make more amenities standard to simplify ordering. Built in Korea, production begins in March; the first vehicles should reach North America at the end of May. Of all GM brands, Buick is the one most aggressively marketed to female buyers. It has proven successful: Women account for 55 percent of Buick buyers, and that percentage rises to 58 percent for the Encore GX.

Buick will also continue to update its gas-powered lineup; the Encore GX is one of three reveals planned for this year. Another one is likely a similar midcycle update to the Buick Envision to adopt Wildcat styling, and the other is the addition of a new nameplate. Buick next year will launch its first pure electric SUV, followed by a second electric crossover SUV in 2025 for a total of five new vehicle launches in the next 18 months.

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