PARIS, Oct 28 ― People in France, the US, the UK and Brazil don't have the same expectations when it comes to cosmetics, and aren't necessarily into the same brands. Still, a new study reveals that L'Oréal Paris is by far the world's favourite cosmetics brand, topping the list in no less than 25...
PARIS, Oct 28 ― People in France, the US, the UK and Brazil don't have the same expectations when it comes to cosmetics, and aren't necessarily into the same brands. Still, a new study reveals that L'Oréal Paris is by far the world's favourite cosmetics brand, topping the list in no less than 25 countries... but not in its home territory France.
The French brand is particularly popular in the Netherlands, Belgium, Hungary, Ukraine, Brazil, Colombia, Argentina, India, Thailand and Turkey. It's also the most popular brand on three continents: Asia, Europe and South America. But, against all odds, L'Oréal Paris is not the favorite brand of the French, who, it seems, prefer Guerlain.The ranking shows that, with a few exceptions, people around the world prefer accessible brands, such as L'Oréal Paris.
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