Act on immediate insights or historical analysis
Use real-time data to keep a pulse on your current readership. Leverage historical analysis to get a clear picture of what happened in the past and use it to plan for the future.With over 30 unique attention metrics, subscriber tracking, and segmentation at your disposal, Parse.ly gives you everything you need. Stop worrying about whether you're tracking the right things, and focus on acting instead of analyzing.
We can see what types of stories subscribers are reading, how much time they’re spending on the site, and what referral sources they come from.Decisions are made on newsroom coverage with more data, and our editors have a better understanding of what readers want to read. From a structure perspective, we ensured that editors with digital DNA were helping drive the coverage from a story assignment view. They had to own the numbers and make coverage decisions based on what they were seeing in the numbers. That structural change makes sure the data is actually getting used.We chose Parse.ly because it's so user-friendlyGiving the team Parse.ly empowered them to become more analytics-driven.zapier-logoJoin thousands of editors and content marketers who use Parse.