The shift to remote working and the manosphere's influence on looksmaxxing have contributed to an upsurge in the cosmetics industry. Men are increasingly seeking cosmetic treatments to enhance their appearance, with jawline contouring and anti-wrinkle treatments being popular choices.
Irish beauty clinics are reporting a sharp rise in the number of men seeking cosmetic treatments such as jawline fillers and anti-wrinkle injections. Research by the British College of Aesthetic Medicine indicated there was a 70 per cent increase in men’s aesthetic treatments between 2021 and 2024.
Dr Sana Askary, who owns Sitara Medical Clinic in the Beacon Hospital in Dublin, said that although there are no comparative statistics here, Ireland tends to mirror the UK closely in industry trends. Dr Askary listed anti-wrinkle injections and treatments for acne scarring as common among her male clients. But she said the ‘most common’ is chin and jawline filler – ‘to kind of masculinise the lower face’
Men Cosmetic Treatments Jawline Fillers Anti-Wrinkle Injections Looksmaxxing Manosphere
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