"Food is too cheap," Ranjit Boparan, who is known as the "Chicken King" and owns the 2 Sisters Group, was quoted as saying by The Times newspaper.
The company highlighted that the business's 600 farms and 16 factories have witnessed energy costs more than 450% higher than this time last year. Meanwhile, the shortage of HGV drivers has also resulted in wage inflation as logistics firms seek to poach talent with higher wages.
Tax on beer, is 1 reason.
Tough times when the Chicken King doesn't understand basic economics 🐓📈
Probably has the same amount of liquid in it as a pint of beer as well.
You shouldn't be able to buy a full chicken for €3.99.
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