Twitter enters hand-over-mouth era as Musk becomes its biggest fish

Like a parent figure contending with an all-powerful toddler, Twitter chief executive

But even his existing 9.2 per cent stake is enough to signal trouble ahead – or, as Agrawal phrased it in a classic piece of corporate understatement, “distractions”. , Twitter permanently banned him in January 2021 “due to the risk of further incitement of violence”. Let’s not relive what “further” refers to here.

Quite how these thoughts are being viewed by the SEC, which scrutinises Musk’s tweets for potential market-moving information, is unclear. But his running laments on the platform he hates to love won’t seem completely off-the-wall to other users. This can also reflect unwillingness to curate their own timelines or a lack of knowledge about how to do this, with some users unaware of their ability to choose Latest instead of Home, Twitter’s “recommended” feed.

Twitter undid the change after a user backlash but made an ominous remark about this being “for now”.

Mush will get bored with it soon enough and move on to his next PR stunt

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