Tourism on Wild Atlantic Way worth over €3bn a year

A report by Fáilte Ireland on the economic impact of the Wild Atlantic Way , which was created by the National Tourism Development Authority, has found it is worth more than €3 billion per year in tourism revenue to communities along the western seaboard.The Wild Atlantic Way was launched by Fáilte Ireland in 2014 as the country's first defined touring route.

The company offers bespoke sustainable coastal food tours to groups of as few as two people, to as many as 100 people. They have seen the number of people taking their tours increased significantly since the Wild Atlantic Way was developed."The establishment and the branding of the Wild Atlantic Way has really driven footfall. People always came around the Ring of Kerry, but now they are willing to engage and, as it says on our business card, come 'graze' the Wild Atlantic Way. Don't just look at it from your vehicle; step out and come and explore it.

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