YOU MAY HAVE seen some posts on social media recently about a lovely-sounding annual tradition: Jólabókaflóð, Iceland’s “Yule Book Flood”.
Then they cuddle up with big mugs of hot chocolate and read together, with no sounds to be heard except the roaring of a fireplace, the occasional sensible chuckle, and the contented turning of pages. Could such a tradition ever be introduced in Ireland, they ask? The journal promotes books in Icelandic, published in Iceland, for Icelanders. Icelandic publishers can claim 25% of the production costs of books in the native tongue back from the Department of Culture and Commerce there. The Icelandic national book sector has another secret weapon: Amazon does not currently ship there. It would be hard to replicate these circumstances in Ireland, and there is a strong argument that we shouldn’t even bother. Jolabokaflod may be a victim of its own success.
One thing you could do is start a new tradition of a December visit to the library, especially if you have not been there for a while. A library card just might be the perfect Christmas gift to yourself – and it’s free.
It's 'Jólabókaflóð' not 'Jolabokaflod', and it's not what most people think it is. Don't get me wrong – I love books – but the whole thing has been misinterpreted and highly romanticized on social media. You can read what real Icelanders think here:
Holiday season
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