The Irish For: Cartoons, propaganda and the words children learn

Darach Ó Séaghdha Writer ONE OF THE recent additions to TG4’s children’s programming is Scéalta Masha, an Irish translation of Masha’s Stories which is a spin-off of the popular cartoon Masha and the Bear.

Academics across Eastern Europe have argued that the series is a part of Russia’s soft power. Some go as far to suggest that the unstoppable little girl is a Putin stand-in and that her bear protector is a symbol of Russia itself. Maybe the cartoonists are receiving direct instructions from the Kremlin – maybe they just want to make a popular show.

This is especially true of Paw Patrol, the Canadian show that’s very popular with the current generation of kids . Parents in the rest of the world fret over their kids developing an American twang and using the wrong words for things – the horror.

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