Taylor Swift is a sport and The Eras Tour is a sporting event on one of the largest-ever scales. And it’s a sport that, unlike any other sport that has come before, has been designed by and targeted for women and girls.Let’s talk for a moment about what makes sport sport, aside from the kicking/passing elements. Sport is a part of culture that is played mostly by and for men.
Sport is an incredibly positive and pure experience, almost religiously so. You can’t be a cynic in sport, a lack of commitment or faith is sacrilege here. For men, it’s a place where they can express their feelings in a way that they struggle to in other areas, even in the sanctuary of the marital home.
Sport is by no means perfect but if sport can be all those things – a place where people come together in community and in hope to watch others transcend their own humanity into something God-like and pure – why wouldn’t women want in on that? Of course, there is an appetite amongst women for a space to celebrate and, dare we even say, idolise other women.
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