reports that the domestic figure should hit $70 million or beyond by the time Monday's full takings are accounted for.
The reason for the impressive blue-tinted surge? Advertising, and lots of it. Deadline notes that the trailers for the film have amassed over half a billion views worldwide, while big money was spent on a coveted Super Bowl TV spot earlier this month. Sonic's studio Paramount also held 'influencer' screenings for people involved in the NBA, MLB, NFL, NHL, WWE, UFC, boxing and NASCAR in a bid to get the viral word out. On top of that, the promotional machine went into overdrive with TikTok and Snapchat-related campaigns, an original song and bespoke clothing all playing a lucrative part.Check out the latest episode of The Big Reviewski for full, in-depth analysis.
Think of all the grown men going to see this, sitting in the cinema, clapping internally, saying to themselves 'Yes. Finally. Something that represents US. This. Is. Everything...' Losers
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