Simone Gannon: Hailey Bieber’s sold-out skincare line lives up to the hype

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Rhode’s thoughtful, uncomplicated, barrier-boosting formulas are a breath of fresh air and will fit easily into your existing routine

Rhode has been available on this side of the pond for nearly a year and onsistently sold out, so it was time for me to put it to the test. The skincare brand founded by model and social media sensation Hailey Bieber has garnered quite a buzz for its quality and affordability since its launch.

From the get-go, it’s evident Rhode isn’t attempting to reinvent the wheel. The entire collection, aside from the cleanser, focuses on hydration, moisturisation and barrier repair – arguably essential elements for healthy skin regardless of age or life stage. This approach is somewhat refreshing in a skincare market saturated with products boasting every active ingredient you can think of.

I must also mention the packaging. With the exception of the cleanser, the products come in pale grey containers with simple white font printed on the outside. It’s a minimalist, clean, and chic design that I appreciate.

Beauty For-You

 

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