There is no greater compliment than having someone tell you that you smell good. One of the most powerful sensory memory triggers, familiar smells have the power to fill you with nostalgia and transport you to a specific time in your life. From aromas of baked goods bringing you right back to your grandmother’s kitchen to fresh laundry landing you right back to your childhood bedroom, our lives are filled with scent associations that are ingrained in us for life.
I was recently on a bus and caught a whiff of a fellow commuter’s perfume that filled me with memories of an old college housemate. A couple of weeks back, a friend of mine scurried back from the bathroom to tell me that she had smelled the unmistakable fragrance of Beyoncé Heat in the bathrooms, and we spoke at length about the scent that defined our teenage years.
Though we may not realise it, our choice of perfume is creating memories for both ourselves and those around us. With that in mind, I reached out to team IMAGE to get the low-down on their go-to perfumes. Here are some of our signature scents…“Though I’ve certainly gone through my fair share of trial and error perfume choices , I’ve finally found my signature scent in the form of La Bougie’s Mission Fig.
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