RTE’s Director of Strategy has admitted Toy Show The Musical “clearly wasn’t a commercial success” as the station reveals it haemorrhaged over €2.2m in taxpayers' money.
Speaking during a grilling by Brendan Griffin at the Oireachtas committee, Rory Coveney said they took a “creative” risk regarding Toy Show the Musical but clearly wasn’t a “commercial success”. The musical was predicted to be a great success before it had even started and was expected to deliver €4.1m for a sell-out 54 shows.
Asked what his expectations were for years two and three of the project, Mr Coveney said: “No, the only residual cost is the storage of the set which cost €8,000 per year until we decide if we’re doing it. At the time, RTÉ reported that cancellations were due to illness among the cast and crew and RTÉ said the team did “everything possible” to avoid cancellations.A breakdown of costs associated with the musical, which was spearheaded by Mr Coveney, shows that almost half of the cost went towards hiring the Convention Centre venue, and “showrunning costs”.
Lisa Tierney-Keogh, a successful Dublin playwright, co-wrote the musical's script alongside Derry Girls actor Jamie Beamish. Ms Tierney-Keogh claimed she and other creatives working on the show were still paid a "pittance" by RTE.
Source: Entertainment Trends (entertainmenttrends.net)
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