RTÉ must ‘transform itself’ in response to falling revenue, Minister says

There is no doubt that RTÉ “has to transform itself” to try to respond to falling advertising revenue and digital competition, Minister for Communications Richard Bruton has said.

Asked about the ongoing financial crisis at RTÉ, he told Radio 1’s This Week programme that the organisation “has to work out its own strategy” and that the board needed to think of ways to build audience numbers. He said a key question for the station was “how do they deliver public service broadcasting in this new environment”.Asked about controversy over salaries paid to top presenters, many of which were claimed to be higher than the salary of the Taoiseach, Mr Bruton said the issue was constantly raised at Oireachtas committees. He said the salaries paid to top presenters was something the broadcaster should consider.

No, they need to start making stuff that people want to see ffs! 😂😂😂 They force people to pay for a licence, Like Stalingrad TV

Just get rid of it and spend the savings on severance pay for half the admin staff of the HSE

So in summary Dick Brutal's plan is to use RTE's financial incompetence to bully it into being even more of a mouthpiece for the establishment And also to hire a private collection agency to bully anyone who doesnt watch RTE into paying for it anyway

Have you thought of using large glass walls to transform it? Talk to roomtoimprove and Dermot bannon

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