Reading the room and the marketing mood

and is expected to grow at a compound annual growth rate of 30.8 per cent from 2022 to 2030.

This technology is still in its infancy, but if tests are successful, if penetration of smart TVs continues to rise and streaming platforms continue to introduce advertising-based models, this technology will proliferate beyond advertising, with, for example, viewers being able to shop the show. They can then create native stores on platforms to make the experience even more frictionless for consumers and develop a spontaneous strategy – essentially how to capture the public imagination with either products, prices or times of the week that will make people more likely to buy spontaneously.Social media has changed.

These days if you use these platforms it can seem like half the content is from accounts you do not actually follow, shown with explanations that are ‘based on your likes’ or ‘accounts you follow also follow’.

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