Prada to name former Luxottica chief Guerra as new CEO

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Italian fashion group Prada is to name former Luxottica chief Andrea Guerra as its new chief executive officer to ease a transition at the helm to the next generation of the founding family.

Current CEO Patrizio Bertelli, 76, will be appointed chairman of the luxury company at annual shareholder meeting next spring.

Current co-CEO Miuccia Prada, 73, will remain creative director of the Miu Miu and Prada brands - the latter together with Belgian designer Raf Simons - and a board member. After overseeing a successful turnaround since 2017 to reverse a slide in sales, Bertelli said a year ago he planned to hand over the reins of the group he leads with wife Miuccia Prada to their 34-year-old son Lorenzo.

 

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