Piers Morgan hits out at Ikea as it becomes latest brand to pull advertising on GB News | JOE.ie

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The latest thing to grind Piers Morgan's gears? Ikea

Brands that have distanced themselves from the news platform include Ikea, Kopparberg, The Open University, and Octopus Energy following their launch on Sunday.GB News is fronted by British broadcaster Andrew Neil, while Morgan himself has also been linked to the channel followingSince its announcement, GB News has faced criticism from campaign groups such as Stop Funding Hate, which hit out at advertisers on social media.

Following Ikea's decision to step back from the news channel, Piers Morgan has lashed out at the furniture giant on Twitter, writing:"Oh shut up, you pathetic virtue-signalling twerps. I’m now boycotting IKEA."

 

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Oh, dear.... - is it his difficulty with putting rudimentary things together successfully or is it his adherence to the principle of the screw loose?

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