New 'hard-hitting' road safety campaign to resemble blank death notice

A new 'hard-hitting' safety campaign will resemble a blank death notice to remind people to be safe on the roads.

"As part of this new hard-hitting campaign with the Road Safety Authority we're trying to again outline to people the devastating and tragic consequences of road fatalities."It is about trying to remind people to slow down, to just be cognizant of that when they're getting into their car," he said.Minister Chambers said the campaign wants to target younger people in particular.

"The particular loss of young people we've seen in the last year - 40% under 30 are the numbers who've lost their lives on our roads". An RSA survey from 2022 found almost one-in-four drivers check mobile phone notifications while driving.International research suggests drivers are four-times more likely to be involved in a collision if they use their mobile phone while driving.

News Blank Death Notice Death Notice Jack Chambers May Bank Holiday Weekend Newstalk Breakfast Road Safety Authority Road Safety Campaign Time To Talk

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