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Granted, Rooney’s Instagram sting operation availed of stories — customisable images and videos that appear on a top-of-screen bar for 24 hours — and stories are one feature of the Meta-owned platform that users can still enjoy without being bombarded by algorithmic landfill. Although there are ways — limited ways — to counteract this chaotic mishmash, it seems fair to say that followers of Rooney’s private account would be more likely to miss her posts in 2022 than they would have been back in September 2017.
Rooney’s logic for using stories, not posts, to catch the leaker was the ability it gave her to use the hide-a-story function to finely control who had access to them. Instagram would then tell her which accounts the stories had been “seen by”. In both media coverage and Mrs Justice Steyn’s judgment, examples of Rooney’s fake news bait have been referred to as posts — “the Gender Selection Post”, “the Flood Basement Post” — though it was central to her super-sleuthing that they were, in fact, stories.
Meta’s earnings release, which revealed its first ever revenue decline and forecasted another one, came at an awkward moment. Thanks to Kylie Jenner, who shared a “make Instagram Instagram again” meme in her stories, a wave of user complaints had just crashed into the headlines.
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