Instagram influencers are normalising real skin, hallelujahWhat is skin supposed to look like? Do you know? If you were to consult Instagram, you would think it should be perfectly smooth and poreless, with no blemishes or wrinkles to speak of. On some level, we know this isn’t the truth, but that hasn’t stopped the falsehood burrowing into our brains.
“ a society, we’re so used seeing false images of perfection and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing – you ARE beautiful.” She used to avoid posting on Instagram when her atopic dermatitis was at its worst, but after one particularly bad flare-up, she felt she “didn’t have a choice” but to get real with her 30,000 followers about her skin issues.“I had a really bad flare-up to the point that the skin had actually cracked in the crease of both my eyelids,” Jen says. “I came on to Instagram Stories to explain why I hadn’t been posting for ages and I broke down.
The average consumer’s knowledge of skincare has grown, too. Whereas before you had to go to a beauty counter to learn about a product, now you can go online and read any number of reviews. You can look up information on active ingredients. You can watch YouTube videos and TikToks of people sharing the results of a particular serum.Corinna Tolan, owner of Monica Tolan Beauty & Skin Clinics , says her clients are now much more clued-in about skincare.
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