Matt Cooper: Ronaldo spat raises questions over who has the bigger brand – superclubs or superstars

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.cooper_m on the questions raised by Ronald's spat with Manchester United, and the economic peculiarities underpinning this year's World Cup sponsorship arrangements. Read his column online or in tomorrow's paper.

One of the world’s most famous footballers, Cristiano Ronaldo, and one of the world’s most famous clubs, Manchester United, have engaged in a highly entertaining war. A parting of the ways is inevitable, the removal of the Ronaldo mural from the side of the Old Trafford superstore on Wednesday emphasising this.

For many, the main question now seems to be whether or not MUFC can fire Ronaldo without having to pay compensation for dismissal – ...

Source: News Formal (newsformal.com)

 

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What sheer and utter nonsense

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