In the olden days, say about five years ago, LinkedIn was a fairly straightforward proposition: job hunters, contractors and entrepreneurs met recruiters, employers and investors.
A common theme is the “snap”, where a professional reaches breaking point. “Snap posts”, she writes, “often include images of the author in tears, reinforced by texts encouraging readers to ‘listen to themselves’ and allow themselves to be vulnerable, or photographs of the poster in a hospital wearing a hospital gown and connected to medical equipment.
The trend mirrors a corporate world that encourages people to talk about their difficulties and lives, including mental and physical health, sexuality or family, in a bid to be authentic – part of a broader culture of sharing personal frailties or, some might say, oversharing. Of course, this being LinkedIn, these tend to be variations of triumphing over adversity or caring too much.
The little intentional humour that exists on LinkedIn tends to parody the platform. Stand-up comedian Ken Cheng, who writes posts such as “Never fail. If you think you’re about to fail, simply don’t”, says people see it as “a welcome escape from the very corporate, self-aggrandising nature of LinkedIn”. British marketer Tom Boston is another rare exception, doing short video sketches riffing on his profession of sales, which has raised his profile and given him a promotion.
Humour, however, is one of the few traits to differentiate humans from computers, something that will only become more important in the future surely?
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