Lidl forced to apologise over 'offensive' ad in Ireland after locals spot issue

Supermarket giant Lidl has been forced to apologise over a billboard advertisement in Co Laois that was used to promote their Ladies Gaelic Football team.

Read more: Lidl hiring for multiple jobs in Ireland with pay rising to €70,000 and just two years experience needed The billboard ad read, “Queen’s County Royalty” and used a picture of Laois Ladies Football star Jane Moore. "We are removing and replacing the creative it immediately and apologise for any offence it may have caused.”

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