has stressed the personal and emotional significance of his first whiskey venture, which he launched at the Mansion House in Dublin on Monday evening.“This is not a celebrity-endorsed product that somebody else made,” he said. “This is my company, I started this myself, I finance it, I own this company and it means a lot to me.”, Flatley put together a team that includes hugely experienced master blender Noel Sweeney.
“While it bears my name and I’m so proud of that, this whiskey is named after my father and my father’s father and his father before him and please God it will be passed on to my son and his children in the future if everything goes well.”“I approached this exactly the way I would approach my dance shows. The first step was to put together a great team of people. We went straight up to Great Northern distillery.
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