The retailer, which sells Nike, Adidas and other sports fashion ranges, said its pretax profit for the year to February 4 would meet guidance it downgraded in January, in the range of £915-935m.
Chief executive Regis Schultz said in a statement today that the current trading environment"remained challenging due to less product innovation and elevated promotional activity, especially online". Like-for-like sales in Britain and Ireland fell 3.2% in the fourth quarter, a drop it blamed on a higher proportion of clothing sales in its mix than in other regions and a decision not to discount as much as some online rivals.Nike, one of JD Sport's biggest brands, warned last week of lower sales in its first half as it battles newer brands.
JD Sports said trading since its year-end had been in line with its expectations, and its initial guidance for pretax profit for the year ahead was between £900-980m.
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