Ireland’s toymakers confident they can deliver this Christmas despite global disruptions

Dunne was still convinced he was on to something so made the game himself. He managed to sell a batch to the Smyths Toys chain. “I was given a great space at the end of aisles but between October and November, we had hardly sold a unit there,” he says.

The toy subsequently appeared on the Toy Show, albeit only for 30 seconds. It was enough. “The next day, my phone never stopped ringing everyone wanted to double their orders,” he says. Niamh Sherwin Barry’s invention was a toy of chance too. She is the owner of the Irish Fairy Door Company and came up with the wildly successful idea while staying with her brother at his home in upstate New York eight years ago.

Where is all this bollocks coming from? Never before have the shops been rammed with so much useless tat and gadgetry. There are almost warehouse like toy stores with products stacked up to the roof. Total nonsense.

From 4 Tec to Bag Bin and everything in between!

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