How An Post enlisted a fictional, time-poor millennial to create its fancy €5m logo

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An Post wants - and needs - millennials

Image: An Post Image: An Post AGAINST A FRESHLY minted logo and emerald-green backdrop, An Post CEO David McRedmond announced Wednesday was a “momentous day” for the postal service provider.

The company had a bit of a rough ride in recent years, with the internet hijacking the humble letter and competitors mooching in on its delivery territory. On the back of a €12.4 million loss in 2016, the company clawed its way back to the black in 2017, declaring an €8.4 million profit. It is now looking at a €40 million operating profit for the end of 2018.

“What the research told us is that we need to transform from a mails company doing parcels to being an expert in financial services and e-commerce.” “If we design our new products and services going forward for Ciara, we’ll meet the needs of other demographics as well.

Source: News Formal (newsformal.com)

 

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Where the fuck did they get €5m when they had to close about nearly 200 of their post offices, like ffs, this is just taking the piss

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