In different times, that appeal to the happy wanderers of European football fandom might carry some weight. Not this time around. Even before the world economy started to get the collywobbles through the spring and summer, Uefa had already made it clear that the next two stagings of the European Championships were first and foremost about making bank for the association after the losses of the pandemic.
It was a point that David Gill, the former Manchester United chief executive and these days the Uefa treasurer, doubled down on at the Uefa conference in Vienna back in May. Cash reserves needed to be bolstered and the next two stagings of the Euros are the obvious revenue streams to milk for all they’re worth.
The bid was approved by cabinet on Tuesday and nobody was going to miss the open goal. But we should be careful from here on out about what we swallow when politicians and Uefa suits tell us when they talk about it. Dreamy predictions of the economic benefits of these almost always outweigh the reality.
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