Hasbro sells Ireland’s Boulder Media to Australian firm

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Toy giant, Hasbro has sold one of Ireland’s largest animation studios, Boulder Media to the Australian-based Princess Pictures.

On the deal, Boulder Media’s general manager Jenni MacNeaney told online US entertainment industry publication Deadline, “this synergetic relationship opens up unique opportunities for our future slate and enables us to amplify our creative offering in the market”.

Managing director of Princess Pictures Emma Fitzsimons told Deadline: “Boulder Media has an established reputation in kids’ animation production and we’re going to add a new focus: prime-time adult comedy production.” The directors for Boulder Media say they are satisfied with the company’s performance for 2021 and “are confident that the company will continue to be profitable in the future”.

 

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