The pandemic also served to emphasise the importance of buying Irish; indeed, people became hyper aware of buying local, keen to help the economy bounce back, O’Connell notes. Every €20 spent on a Guaranteed Irish brand is worth €100 to the local economy, she adds.
The inaugural Guaranteed Irish Business Awards took place earlier this year. “The goal of the Awards was to recognise and reward the effort that their members put into meeting the criteria that the organisation requires,” explains O’Connell. Kingscourt Brick won the best indigenous company award in the construction, engineering and manufacturing category. “The criteria for achieving the award was pretty robust and we were only new to the process but as we began to put it down in writing we realised how many of those boxes we just naturally ticked,” explains Ray Glennon, their General Manager.
Inaugural winner Clonakilty Food Co.’s Colette Twomey and Cal McCarthy with the award presented by fresh food buyer, Carmel Biggane and marketing director, Ray Kelly of Musgrave Retail Partners Ireland. Helen O'Dwyer, retail director of Blarney Woollen Mills, which was awarded best Irish visitor experience attracting a global market in the tourism and hospitality category.
Joanna Gardiner, CEO of Dundalk-based Gardiner Family Apothecary celebrates winning the home, beauty, and lifestyle category.
Sustainability is during a nail into the coffin of small businesses.
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